01 专业简介

温州商学院时尚传播专业，作为传媒与设计艺术学院新增本科专业，紧扣区域时尚产业与时尚传媒业的发展需求，以“商创融通” 和“商文融通”为驱动，以“数字传播”“时尚文化”为核心，构建 “商务传播＋时尚传媒+时尚品牌” 课程体系。国内外名校背景教师共同教学，行业指导专家均具备高级职称。依托专业实训资源打造“传播＋设计＋艺术”平台培养模式，基于学校商科优势，贯通连接学院优质的新闻传播、数字媒体艺术和设计学科师资，致力于培养兼具社会责任感、国际视野的复合应用型时尚传播人才，助力学生在政府从事时尚产业管理工作、在企业进行时尚设计工作、自主创业设立个人品牌或赴国内外名校深造。

02 专业课程（部分）

学科基础课程：新闻传播学类学科导论、新闻学概论、广告学概论、传播学概论、网络与新媒体概论、马克思主义新闻思想。

专业核心课程：时尚文化概论、时尚传播学、时尚摄影摄像、跨文化传播、消费者行为学、公共关系学、整合营销传播（双语）、传播效果与测量。

专业选修课程模块分类：专业限选模块、创新创业模块、深化拓展模块、时尚品牌策划模块、时尚媒体创意模块，课程内容包括但不限于时尚品牌形象设计、数字媒体技术、会展策划与营销、新媒体写作，学生可以根据自己的专业发展及兴趣爱好进行选择。

03 师资（部分）

04 主要升学路径（4+1国际班）

依托温州商学院菁英计划4+1国际班，学生可申请前往英国、美国、香港等热门地区或国家完成硕士学历提升！

菁英计划（4+1国际班）：本科录取，可“4+1”本硕连读

培养目标：以培养硕士研究生为目标

学制安排：本科（4年）+研究生（1年起）

培养特色：按硕士研究生目标定制“国际菁英计划”培养方案，小班化教学，导师制管理，全方位指导学生发展。实施名校激励和GPA目标管理，定制语言提升计划，修满学分获得全日制本科文凭。第5年可直通世界名校继续深造，修满学分获得全日制硕士研究生文凭。

时尚传播专业可申请的海外院校专业有：时尚营销、时尚设计、宣传媒体和品牌推广、媒介文化研究、时尚管理、时尚与艺术等。

无论是想深耕专业知识，还是拓宽国际视野，都能找到最适合自己的留学方向！

时尚传播专业可申请的部分院校

05 就业方向

时尚传播专业毕业生就业方向多元，兼具专业性与时代适应性，核心领域如下：

体制内公共服务

考公考编进入宣传部、文旅局等政府部门，从事新闻采访编辑、网络舆论舆情研判、政府宣传、时尚产业管理、行业监管等工作，帮助时尚产业转型与文化产业政策制定。

企业职能深耕

时尚品牌岗：在时尚产业和行业中负责时尚品牌管理、时尚品牌创意策划、时尚活动运营、时尚信息调查分析等。

时尚设计岗：从事流行时装、珠宝等产业的品牌创意、设计和管理等。

时尚媒体岗：在时尚新媒体从事时尚媒体采访编辑、时尚内容策划创作、品牌推广和公共关系运营等。

自主创业

凭借专业培养的全局视野与综合时尚设计和运营能力，毕业生可向自主品牌职业经理人方向发展。根据自身风格和优势，找准突破口实现个人时尚品牌创业。专业配备个人品牌经理人的创业指导，帮住同学将新闻传播理论和时尚设计技能相结合，实现个人和团队层面的流行文化生产，助力地方产业转型。

06 总结点评

研究能力与创业素质兼具，依托温州商学院的商科专业优势，实现设计学科与新闻传播学科的交叉融合，温州商学院时尚传播学专业构建 “商务传播＋时尚传媒+时尚品牌” 课程体系，“创业+设计+文化”三点支撑，名师与行业导师协同教学。升学可赴英美港等名校，就业覆盖政企、时尚产业及自主创业，是培养复合时尚人才的优质之选！

07 英文翻译

Introduction to Fashion Communication Major in 2025

As the 2025 college entrance examination approaches, to help candidates better understand the relevant majors in the School of Media and Design Arts, the official WeChat account will gradually launch professional introductions in the near future. If you need to consult, please add the hotline WeChat at the bottom of the article for further information.

01 Major Introduction

The Fashion Communication major of Wenzhou Business College, as a new undergraduate major of the School of Media and Design Arts, closely adheres to the development needs of the regional fashion industry and fashion media industry. Driven by "integration of business and innovation" and "integration of business and culture", with "digital communication" and "fashion culture" as the core, it constructs a curriculum system of "business communication + fashion media + fashion brand". Teachers with backgrounds from famous domestic and foreign universities teach together, and industry guidance experts all have senior professional titles. Relying on professional training resources, it creates a platform training model of "communication + design + art". Based on the business school advantages of the university and connecting with the high-quality teaching staff of the school's journalism and communication disciplines, digital media art and design disciplines, it is committed to cultivating compound and applied fashion communication talents with social responsibility and international vision, helping students engage in fashion industry management work in government, carry out fashion design work in enterprises, start their own businesses to establish personal brands, or pursue further studies in famous domestic and foreign universities.

02 Major Courses (Part)

Discipline Foundation Courses: Introduction to Journalism and Communication, Introduction to Journalism, Introduction to Advertising, Introduction to Communication, Introduction to Network and New Media, Marxist Thought on Journalism.

Core Professional Courses: Introduction to Fashion Culture, Fashion Communication, Fashion Photography and Videography, Cross-Cultural Communication, Consumer Behavior, Public Relations, Integrated Marketing Communication (Bilingual), Communication Effect and Measurement.

Professional Elective Course Modules: Professional Limited Elective Module, Innovation and Entrepreneurship Module, Deepening and Expansion Module, Fashion Brand Planning Module, Fashion Media Creativity Module. The course contents include but are not limited to Fashion Brand Image Design, Digital Media Technology, Exhibition Planning and Marketing, New Media Writing. Students can choose based on their professional development and interests.

03 Faculty (Part)

04 Main Pathways for Further Education (4+1 International Program)

Relying on the Elite Program 4+1 International Program of Wenzhou Business College, students can apply to complete their master's degree in popular regions or countries such as the UK, Australia, and Hong Kong!

Elite Program (4+1 International Program): After being admitted to the undergraduate program, students can pursue a "4+1" integrated undergraduate and master's degree program.

Training Objective: Aimed at cultivating master's degree students.

Program Duration: Undergraduate (4 years) + Graduate (1 year or more)

Training Features: Customized "International Elite Program" training plan based on the goal of cultivating master's degree students, small-class teaching, mentorship management, and comprehensive guidance for student development. Implement incentives for prestigious universities and GPA target management, customize language improvement plans, and earn a full-time undergraduate diploma upon completion of required credits. In the fifth year, students can directly pursue further studies at world-renowned universities and earn a full-time master's degree upon completion of required credits.

Overseas universities and programs that students majoring in Fashion Communication can apply to include: Fashion Design and Communication, Fashion Marketing, Fashion Design, Publicity Media, Public Relations, Advertising and Brand Promotion, Media Culture Studies, Media Economics, etc.

Whether you want to deepen your professional knowledge or broaden your international perspective, you can find the most suitable study abroad direction for yourself!

05 Employment Directions

Graduates of the Fashion Communication major have diverse employment directions, combining professional expertise with adaptability to the times. The core areas are as follows:

Public Service in Government

Entering government departments such as the Propaganda Department and the Bureau of Culture and Tourism through civil service exams or institutional recruitment, engaging in news interview and editing, online public opinion research and judgment, government propaganda, fashion industry management, industry supervision, etc., to assist in the transformation of the fashion industry and the formulation of cultural industry policies.

Deep Cultivation of Corporate Functions

Fashion Brand Positions: Responsible for fashion brand management, fashion brand creative planning, fashion event operation, fashion information investigation and communication in the fashion industry.

Fashion Design Positions: Engaged in brand creativity, design, and management in industries such as fashion clothing and jewelry.

Fashion Media Positions: Engaging in fashion media interview and editing, fashion content planning and creation, brand promotion, and public relations operation in fashion new media.

Independent Entrepreneurship

With the global vision and comprehensive fashion design and operation capabilities cultivated by the major, graduates can develop towards independent brand managers. Based on their own style and advantages, they can find a breakthrough to start a personal fashion brand business. The major provides entrepreneurial guidance for personal brand managers, helping students combine news communication theories with fashion design skills, achieve popular culture production at the individual and team levels, and boost local industrial transformation.

06 Summary and Review

Combining research capabilities with entrepreneurial qualities, relying on the business school advantages of Wenzhou Business College, and achieving the interdisciplinary integration of design disciplines and journalism communication disciplines, the Fashion Communication major of Wenzhou Business College has constructed a curriculum system of "Business Communication + Fashion Media + Fashion Brand", supported by the trinity of "Entrepreneurship + Design + Culture", and co-taught by renowned faculty and industry mentors. For further studies, students can attend top universities in the UK, the US, Hong Kong, etc. Employment areas cover government enterprises, the fashion industry, and independent entrepreneurship, making it an excellent choice for cultivating composite fashion talents!